Types of Advertising part 2

 Hey people...Sorry was caught up wth a lot of assignment...so know lets resume were I last left our easy class to learning Advertising.

• Public Service Advertising: These centre on a social cause.The pulse polio campaign is a n ideal example.Sometimes companies come up with such ads as an indication of corporate social responsibility.Non-Government Organisation (NGO's) may also issue advertising for their respective causes,appealing to the caonscience of the reader and provoke action.eg.Polio Advertisements.

• Teaser Advertising: Generates curiosity.The Digen Verma campaign for Frooti is a classic example of a teaser campaign.eg.Frooti

• Direct Response Advertising: Direct response advertising is the business of designing,writing and placing advertisements that ask the reader(the target audience)to respond by calling a phone number,sending a business reply card,or visiting a website for more information.This form of communication relies on action from the end-consumer's side.
• Celebrity Advertising

Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements.

• Broadcast advertising – Television, Radio and the Internet 
  
  
  
  
  Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles.
  
  

So this it for Types of advertising...Stay glues to know more about Types of Advertising part 2.

And know time for some fun,so go ahead and watch this ad.....it will refresh your memories.